SAINTS, wrote George Orwell, should be judged guilty until proved innocent. Opinion polls should pass the same test, says the National Council on Public Polls (NCCP) in the United States. According to the NCPP, media organizations and journalists should ask the following 20 questions about poll results before reporting them:

1. Who did the poll?

Premium + Digital Edition

Ad-free access


P 80 per month
(billed annually at P 960)
  • Unlimited ad-free access to website articles
  • Limited offer: Subscribe today and get digital edition access for free (accessible with up to 3 devices)

TRY FREE FOR 14 DAYS
See details
See details