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FRANCIS L. CARDONA[/caption]
The 19th Advertising Congress had a huge turn out with close to 3,000 delegates in attendance. The colorful opening ceremonies turned out to be a mini concert through the nerve-cracking performance of two world-class Filipino artists- Lea Salonga and Filipino-Australian rock star Mig Ayesa. Migs Ayesa, who is proud of his Filipino descent, brought the house down with his spectacular performance. Besides the fun and opportunity to meet old buddies in the Media industry, my sojourn in this Jewel city of the Visayas has been a learning experience, especially when I heard the very enlightening speech of Jaime Augusto Zobel de Ayala, the Ad Congress’ keynote speaker during the opening ceremonies held on Thursday, November 17, 2005.