It was still a few days before December and Tellabs country manager for the Philippines, Dion Asencio, was busy hopping from one small group to another, chatting with members of the media, friends and business partners. He had every reason to be excited. After all, that day his company announced a new partnership with one of the country’s biggest information and communications technology (ICT) distributor, MEC Networks Corp., for the resale of Tellabs Optical LAN (Local Area Network) solution in the Philippine market. And if this is not familiar news to the average mobile user, maybe putting it in perspective will help.

This Christmas, people will see the social media get inundated with millions of photos, videos and all sorts of social applications competing with precious space and attention all to announce to the world how friends and family will spend their holidays.

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