Force Friday. Take part in the world’s first live, toy unboxing event as select new products inspired by the upcoming film Star Wars: The Force Awakens are celebrated at Toy Kingdom’s Force Friday on September 4 12:01 am at SM Mall of Asia, Main Mall Atrium. In the most epic product launch ever mounted, the event unfolds across 12 countries, 15 cities, and 18 hours.
Star Wars fans across the world will soon get a first look at select new products inspired by the upcoming film Star Wars: The Force Awakens as the world’s first live, global toy unboxing event unfolds across 12 countries, 15 cities, and 18 hours.