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Isuzu Phils. Corp. (IPC) improved its sales tally in
2007 by 20 percent from the previous year, according to official
sales figures released by the Chamber of Automotive Manufacturers of
the Philippines Inc. (CAMPI) and the Truck Manufacturers’
Association of the Philippines (TMA).
According to the combined 2007
CAMPI-TMA sales report, Isuzu’s light-duty trucks dominated
Category 3 with 1,101 units sold, or a 58.7-percent share of the
market. This marks the 10th consecutive year that the N-Series has
topped its class.
In Category 4, the F-Series
medium-duty truck had 229 units sold, accounting for an overwhelming
78.4 percent of the market. In Category 5 (18 tons and up),
Isuzu’s heavy-duty truck was also dominant as it cornered 60
percent of its market.
Meanwhile, Isuzu’s passenger
commercial vehicles also enjoyed a fruitful year in 2007. The
Crosswind AUV—buoyed by the market’s unwavering confidence in
its reputation as a reliable workhorse and comfortable family
vehicle—had 5,386 units sold last year, a substantial 14-percent
increase from its 4,718-unit tally in 2006. The D-Max
pickup—thanks to the introduction of the Global D-Max that
features the new 4JJI common-rail diesel engine—had 2,143 units
sold, a remarkable 59-percent increase from its 2006 total of 1,346
units.
Due to this solid sales
performance, Isuzu’s overall sales in 2007 amounted to 9,770
units, or 13 percent of the commercial vehicle market. This
represents a 20-percent increase compared to Isuzu’s total sales
of 8,144 units in 2006. The increase is the highest in the
company’s 10-year history in the country, and is more than the
total sales growth of the entire local auto industry last year.
IPC President Keiji Takeda
attributed the sales success to Isuzu’s “strong brand image and
proven status as a leader in diesel-engine technology.” He said
that although IPC has a specialized product lineup—commercial
vehicles only—Isuzu still managed to increase and capture a
sizeable market share, thanks to the company’s reputation as a
maker of durable, reliable, fuel-efficient and environment-friendly
vehicles.
“The year 2007 was indeed very
special for us as we also commemorated our 10th inaugural
anniversary and achieved our 100,000th vehicle unit in production
and sales,” Takeda said.
“Our valued customers can be
rest assured that we will continue our efforts to develop and supply
leading-edge products from a global standpoint,” Takeda continued.
“We will utilize our strengths as a top-class manufacturer so we
may continue to contribute to the well-being of the environment and
the economy.”
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