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Tuesday, January 29, 2008

 

True blue

Subaru Club Philippines flaunt cars directly related to iconic blue WRC machines


IT was a pun-filled night where true-blue faithfuls of the Subaru brand—it of the electric blue painted World Rally Championship winning cars fame—gathered to showcase their rides in an evening event at the Glorietta 3 tent at the Makati commercial center. If there is a black-tie affair, Subaru Club Phils.’ (SCP) congregation on January 25 may well have been a blue-shirt one, completely informal, not the least stiff and infinitely more interesting.

Because, well, how could it not be? Not when 48 cars of various vintages and level of equipment but all polished to a gleam were parked side by side in what could well be the largest number of privately owned Subaru vehicles assembled in a single venue locally. Imprezas, Foresters, a smattering of Legacys, all mega-horsepower testaments to Subaru’s horizontally-opposed boxer engine technology, rolling proofs of the terabyte-gripping capabilities of the carmaker’s symmetrical all-wheel drive feature.

Led by club Chairman Erich Lingad and President Clifford Certeza, SCP was founded only last year to serve the usual purposes organized car clubs offer: camaraderie and information-sharing. Obviously, Lingad and Certeza also believe the main driving force behind the club is the passion its members have for their Subaru vehicles.

“The SCP brings together passionate Subaru owners and promotes enjoyable and safe driving of their vehicles” Lingad said.

Certerza, on the other hand, explained that the club is more than just about cars. “More than merely a venue for sharing information on anything just about Subaru, we also aim to foster fun and friendly relationships among members and their families” Certeza said.

Like in most car clubs, a number of SCP members are accomplished in their professional fields. Lingad is the manager and co-owner of International Consolidator Phils. Inc., adidas Eastwood and adidas Santa Lucia. For his part, Certeza is the chairman of the Certeza Group of Companies. What differentiates the two—and most in the SCP—from the members of other car clubs is that their choice of vehicle truly reflects their personalities and lifestyle.

Lingad, who drives a Forester, is an outdoorsman who’s into mountain biking and golf. Certeza, a WRX STi owner, is a self-confessed adrenaline junkie who counts scooters, a jet ski and a personal plane as his big boy toys.

Also, unlike most other car clubs that are veritable orphans from the manufacturer of the very marque they had pledged allegiance to, SCP is officially recognized and supported by Motor Image Pilipinas (MIP), the exclusive country distributor of Subaru. MIP General Manager Nicky Mariano, himself present at the event, expressed satisfaction in seeing the proud Subaru owners.

“We believe they best represent what our brand stands for,” Mariano said. “We recognize our customers as our brand ambassadors that will carry Subaru to a greater reach of the market.”

Judging by the SCP’s apparent passion and enthusiasm, it won’t be long before Subaru’s boxer-engine-and-symmetrical-all-wheel-drive gospel got spread.
--Brian Afuang

   
 

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