[caption id="attachment_417868" align="alignleft" width="130"]
SANDRA WADDOCK[/caption]
Many people believe that business has to do its part to help solve the world’s crises around sustainability, inequality, and materialism, to name just a few. Yet what can businesses actually do when they are faced with demand for ever-increasing profits and growth? Those demands come directly from the story that shapes what businesses do and how they do it.