REY ELBO
LAST WEEK, I wrote about the “foot-in-the-door” technique that is often used by people, although many do not realize it is called by that name. Today let me tell you about a related business technique called “door-in-the-face.” Imagine this: your neighbor, who is planning to have a week-long holiday somewhere, asks you to feed his Siberian Husky that normally roams his garden freely.