Reylito A.H. Elbo
TOKYO: Globalization theorist Roland Robertson argues eloquently about glocalization—a genius blend of words between “globalization” and “localization” which attracted the attention of many Japanese business people in the late 1980s. This buzzword refers to the simultaneous application of global thinking with the local tradition. After more than two decades, Robertson’s timeless strategy is still engraved in the hearts and minds of the vertically oriented and highly structured Japanese.