In a move to bring cricket into the collective sporting consciousness in the Philippines, Globe Business recently announced it will do a major pitch to make the international game a local staple by teaming-up with the Philippine Cricket Association (PCA), the governing body for the sport in the country. With this agreement, Globe Business will be the lead sponsor for the Philippine National Cricket Team and the International Sixers Tournament, with naming rights for the squad as well as company branding and exposure for all PCA-hosted collateral and events, among others. It also includes a lock-out for Globe of the Nomad Sports Club in Paranaque, the most active cricket ground in the country where organized tournaments have been staged since 1914.
