SHENG LLOVIDO
In one of then-United States Senator and eventual President John F. Kennedy’s campaign speeches in 1960, he said,“(but) efforts and courage are not enough without purpose and direction.” At that time, he was appealing to all Americans to help the country rebuild its strength and become the catalyst for peace and progress in the world. Several decades later, this idea of purpose and direction still resonates as one of the most important foundations for businesses.