Beauty and the Boys

Ask K-wave fans to describe any of their favorite male idols and you’ll probably get a passionate speech about his looks, talent, and personality.

If you let them get into details, the list will inevitably include things like his unbelievably flawless “glass” skin, expertly smudged eyeliner, and popsicle-bright stained lips. All signs point to these guys as the stars of K-Pop and K-Dramas, but they’re also definitely the leading men of K-Beauty.